10 ways to drive traffic to your social media website

Nowadays, the easiest ways to attract new business is getting more traffic or visitor to go into your website. Driving traffic to your website can be one of the most cost-effective way to increase your revenues, which means you need a strategy for growing your targeted online audience.

As such, allow me to explain in details about the best ways to drive traffic to your website. If you have been in business for sometimes, you may or may not know some of these options, however, even an experienced online entrepreneurs can try to learn how to optimize these promotional techniques.

I will further break into two categories i.e. free of charge and paid and provide some of the advantages and disadvantages of each technique.

Paid Ads 

If you want to generate traffic as fast as possible, paid ads can be a powerful option. Generating organic traffic is not an easy task and it might take weeks or months to get the result, whereas with paid ads, if done correctly, can generate an immediate inflow of visitors.

However, there are some of the advice to keep in mind. For instance, you should never pay for banner ads as Banner ads have a very low rate of return, and most people only click on them inadvertently. 

If you running small businesses, Facebook and Youtube advertising might be a best place to get an easy return on investment as you are able to get exposure to million of people around the world every day.

Affiliate Marketing program

"Associate program” is a relationship whereby a merchant pays you (the “affiliate”) for links that drive the potential clients from your site to his site. Normally, the affiliate will be pay only when the traffic converted into actual sale as a result of your link. This technique provide a low cost to start-up with low risk (Lost cost means low risk). 

Affiliate marketing possess a little risk of loss as the payments are only made when there is an actual conversion which is perfect for businesses on a tight budget. 

However, Affiliate marketing is sometimes associated with spamming marketing campaigns, and there is some truth to that. Some of the affiliate marketers produce spamming and misleading content in everywhere just to expect quick and small wins.

Paid Traffic Methods

There are several website that used for traffic exchange such as Hitleap, 10Khits, Easyhits4U and etc. by paying them to get traffic into your site or blog. Most of this site is running campaign by viewing other website and blog to earn point in return for driving traffic into your website or blog by using the point earn from viewing others website and blog. 

If you have a small budget, and this maybe a faster way to improve your traffic. However, the down side is that, the people visit to your site or blog may not interested to your content and they are merely for earning point and simply surfing the browser and doing other stuff. As such, this method will not bring you success in long-term.

Actively involve in Quora by answering question

Quora is one of the huge social media platform for driving traffic to your website/blog. By answering the questions on this platform and link the right keywords in your content to drive the traffic to your site or blog. 

However, not spamming is allow in this platform either you will be suspend by the administrator. Lastly, make sure you provide the answers that are detailed enough to help the people to solve the problem and that you know what you're talking about. 

For achieving this, we need to spend a little bit of time to build the social relationship in this platform which may not be suitable for those wish to have instant or immediate response to their site.

Post on social media 

As we know that Instagram, Facebook and Twitter is a powerful and popular social media platform for sharing photos, content, video and connecting with others that around the world. 

Unfortunately, only few people know how to leverage Instagram to drive traffic to their website and many people have using Instagram to earn million and million dollar as their main method for driving traffic to their website. 

Create an Active Youtube Channel

YouTube is one of the top 5 traffic sources along with Google, Facebook, Instagram, and Twitter. As of May 2019, there were more than 500 hours of content uploaded to YouTube each minute and one billion hours of content being watched on YouTube every day. Based on the fact that one billion hours of content being watch every day which suggest us that Youtube Channel provide a huge traffic to your website/blog. 

What you need to do is that creating a Youtube Channel, produce viral content video and getting views on your YouTube videos. Although it is hard, but is achievable and step by step procedure to be follow. As there are thousand of video that to be upload every minutes, as such, you will need to have a attractive content and viral video to attract the audience.

Website analysis

Before you are driving traffic to your website/blog, it is important to learn about your target audience. In order to achieve this, there are platforms that will help you to analyze your website, for instance Crazy Egg, to see where you're losing visitors. 

With this information at your disposal, you can create the right content to drive the right traffic to your website. For this method, you are not able to escape from time cost as you will need have some time to analyze your audience, site and other features. 

Analytics of Data

Google Analytics is an valuable source of data that help to analyze every aspect of your site, from your most popular pages to visitor demographics. You should keep track for your traffic source data and use this information to tailored your promotional and content strategies. 

Moreover, pay attention to what posts and which pages that are proving the most popular. Furthermore, inspect visitor data to see where, how and when your site traffic is coming from. Again, you are not able to escape from time cost as you will need have some time to analyze your audience which will be converted into real sales in one day.

Improve Your SEO

By learning the correct SEO strategies and the best practices for using target keywords, it can help you to achieve amazing results. You can improve your on-page SEO through keyword research and help to optimization to your website content. 

For instance optimize keywords in your SEO title, put correct and accurate keywords in the headlines of your website articles, make your URLs as SEO-friendly as possible by optimizing the slugs and make sure you include at least your main keyword in your meta description. 

Up-to-date Content 

Make sure that your content is relevant to the targeted audience as some of the content might be out dated and you need to update to ensure the content is relevant based on the current trend. 

You can always add new image, video, amend content, add more external source, remove obsolete information and etc. This can help to improve your website quality and you will get thousand of traffic per day in return (hopefully).

Conclusion

In this post, I have included those techniques that are both free or require limited resources and paid. There are still a lot of ways to drive traffic to your site which you may leave a comment here.